We are the manufacturer, not a middleman. The bench is in Balewadi, the people are ours, and you're welcome to come and watch your furniture being made.
The word custom does a lot of work in this market. Usually it means a designer drew something and sent the drawing to a fabricator — which is fine when it goes well, and unfixable when it doesn't, because the company you paid has no control over the company that made it. We own the modular factory. If the joint is wrong, the person who cut it works for us.
We make everything joinery: kitchen carcasses and shutters, wardrobes, storage, TV units, study desks, bookshelves, beds with storage. We don't make upholstery, and we don't pretend to — sofas and chairs are sourced, and we'll tell you where from. A modular factory that claims to make everything usually makes very little.
This is the part no competitor can offer. Book a slot, come to Balewadi on a weekday, and watch the boards being cut. Nobody who sub-contracts can invite you into a modular factory they don't own — and once you've seen the bench, most of the questions on this page answer themselves.
Questions
Yes — Balewadi, Tuesday to Sunday. We'd rather you did. It explains the difference faster than any page can.
Than a showroom piece, usually yes. Than a platform's 'custom' offering, usually no — because there's one margin instead of two. And it fits the room, which the showroom piece won't.
